Ask your team what matters most.
Would you get the same answer? The one page framework Dean uses with executive teams to align purpose, ambition, priorities and focus. It comes with a fillable version you can type straight into, then save or print.
By Dean LeakKeynote speaker & performance coach · 146K+ followers
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Answer the five questions together, in order.
Start at the top and work down. Fair warning, strategy should hurt.
- 01
Purpose
Who do we exist to serve, and what problem do we help them solve? One clear sentence.
- 02
Ambition
Describe what success looks like in three to five years, using concrete, visual language. What will your customers say about you?
- 03
Top three priorities
List all of your goals. If you could only keep three, which would they be? One owner rule. Multiple owners means conflict.
- 04
Distraction
What must we stop or deprioritise to give ourselves the best chance of winning this year?
- 05
Focus
What must we consistently get right? Winning habits, winning behaviours (especially when no one’s watching), and who owns which decisions.
The biggest cause of workplace conflict is confusion.
World class companies do world class basics.
Use this to structure your next planning session, reset priorities, or turn an away day discussion into actual decisions.
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